The new verbinder
Dear reader,
Our sector is feeling the pain. The German economy is in serious trouble, and binder is also affected by the overall economic situation in Germany. Our order intake is modest and our turnover is below our expectations.
There are several questions we have to ask ourselves: How will binder develop in the future? The challenges facing us include issues such as digitalisation, artificial intelligence, our attractiveness as an employer and globalisation. How can we prepare for the future, meet the demands of the market and handle the competition?
We need to change and to create new dynamism. We need to change direction and take advantage of fresh, new talent.
I have therefore decided that my son Len will join the company as Executive Assistant as of 20 March 2024 in preparation for his role as future CEO of the binder group.
In this issue of verbinder, we introduce you to the S/4HANA software solution, provide an update on the international sales strategy and present some striking impressions of our November trade fairs.
Happy reading!
Kind regards,
Markus Binder
CEO of the binder Group
